In 1924, the brothers Adolf and Rudolf Dassler founded a small shoe factory to design avant-garde sports goods.
But it was not until 1947, following a dispute between the two craftsmen, that the Adidas brand was born. The brand name encompasses Adolf's nickname 'ADI' and the first three letters of his surname 'DAS'. ADIDAS !
The "Originals" line reinterprets in a modern key all the greatest classics of the German colossus, such as Superstar, Stan Smith and Samba; at the same time, it constantly proposes new models of trainers that enthuse customers all over the world. Cutting-edge techniques and environmental protection are the two focuses for which Adidas currently distinguishes itself from its competitors.
Little curiosity: The other brother Rudolf decided to create his own brand, which we all know as PUMA.