Founded in 1964 under the name of Blue Ribbon Sports by Bill Bowerman and Phil Knight in Oregon, the brand with the "swoosh" got his actual name in 1978. With hundreds of partnerships with athletes such as Michael Jordan, Mia Hamm and Roger Federer, Nike designs and develops high quality footwear, apparel, equipment and accessories primarily for athletic use but also worn for casual or eisure purposes thanks to the attention of the latest seasonal trends the company has always been chasing.