LACOSTE: MONOGRAM-MANIA

The SS25 Lacoste collection celebrates the iconic monogram motif, created in the 1930s by Robert George. Inspired by Art Deco, the pattern's design combines vintage elegance with a graphic modernity that continues to influence each new piece in the collection. Since then, the monogram has become a symbol of timeless innovation, reinvented in embroidered, printed or jacquard versions, confirming itself as a distinctive sign of style. The ‘L’ , initially designed for leather accessories, now enriches many garments in the collection with an elegant linearity and an almost magical touch. Its graphic design and sophisticated aura are a continuous source of inspiration, making each detail unique. Our selection plays with classic colours such as green, white and black, but also with bolder shades, creating a perfect balance between the past and the future. From casual wear to accessories, each piece offers maximum comfort and a fresh, refined look. Discover the SS25 collection and add a Lacoste piece to your wardrobe. Click here to take home your crocodile!