Denim has always been an iconic fabric in the fashion system, capable of reinventing itself season after season. Here at Strike we are thrilled to present an exclusive selection of denim garments that embody the latest trends and satisfy the most refined tastes.
The History of Denim: From Chieri to San Francisco
Denim, the fabric that has made jeans an iconic garment, has a fascinating history dating back to the 15th century. The origins of denim can be found in Italy, specifically in Chieri, Piedmont, where a robust blue moleskin was produced and exported via the port of Genoa. This fabric was known as ‘Bleu de Gênes’, which the Americans would later mispronounce as ‘blue jeans’.
Another important production centre was Nîmes, France, where ‘serge de Nîmes’, a wool and silk twill dyed with indigo, was made. The term ‘denim’ comes from this French city.
In the 19th century, denim fabric became famous in the United States thanks to Levi Strauss, who founded his company in San Francisco in 1853 to provide durable clothing for gold miners. Modern denim jeans were invented in 1871 by Jacob Davis, who added copper rivets to reinforce the pockets.
Modern Times: from the 1970s to the present day
Denim has gone through several stylistic evolutions from 1970 to the present day. In the 70s, denim became a symbol of rebellion and counterculture, with the adoption of bootcut jeans and denim jackets by youth movements, who saw them as a means to express freedom and individuality. During the 80s, denim underwent a more commercial transformation, with the introduction of the stone-wash effect and the return of the slim-fit more structured jeans, reflecting a ‘cleaner’ and neater aesthetic. In the 90s, denim was characterised by the influence of the grunge movement, bringing the return of oversized trousers and jackets, with low-waisted styles becoming iconic for a more casual and eqasy-going fashion, often paired with t-shirts and flannel shirts. Undisputed spokesman for this genre was the unforgettable Kurt Cobain, frontman of the band Nirvana. In the early 2000s, low-rise jeans reached the peak of popularity, with celebrities such as Britney Spears and Jennifer Lopez wearing them, while other styles, decorated with embroidery, rhinestones and glitter details also became popular. In the 2010s, the adoption of a more vintage look and the rediscovery of ‘mom jeans’ signalled a return to a bygone era, along with a growing interest in sustainability and second-hand fashion, which led to the use of recycled denim and more environmentally friendly production techniques. Today, denim continues to evolve, with an increased focus on comfort and sustainability, customised designs, the use of innovative technologies and the search for a balance between aesthetics and respect for the environment.
Our selection for you!
At StrikeStore, we are proud to present an exclusive selection of denim items designed for our discerning customers!
And where better to start than with Diesel?
Known for its innovation in denim, it offers a variety of jeans ranging from slim-fit styles such as the D-Finitive and D-Strukt to baggy jeans like the D-Sire for women and D-Ark for men, made with distressed details and special washes that will add a grunge touch to your outfit, while maintaining a high quality of materials.
In the MM6 Maison Margiela collections, denim is elevated. The oversized fits, avant-garde design and raw-cut and inside-out details make these items ideal for constructing a casual yet sophisticated outfit for those who wish to stand out from the crowd.
Rick Owens DRKSHDW denim becomes gold in the oversized SL Jumbo Worker vest as well as in the sneakers. Other items to look out for in this collection are the cargo trousers and bucket hat for him and the draped skirt and bra-top for her, all selected in sand-blasted light blue denim.
Represent, on the other hand, stands out for its ability to fuse streetwear aesthetics with quality craftsmanship. Their baggy jeans offer a relaxed fit without compromising versatility, ideal for those who want a look with the rock soul that has always distinguished the brand.
Our Legacy, known for its ability to combine high-quality materials with innovative designs, presents wide-leg jeans such as the Third Cut, which we have selected in the Digital Print variant, their iconic and carry-over item, and in dark blue sandblasted denim with a vintage feeling. Not to be underestimated is the 70's Cut, made of brown denim with a fit inspired by its name. These garments are the perfect choice for those who want to stand out with a garment that tells a story through its details.
Carhartt WIP, as we all know, reinterprets traditional workwear with an urban aesthetic. Denim garments for SS25 include jeans and jackets made from strong, durable fabrics designed to last, perfect for a casual yet polished look.
Lastly, Dressisim, a brand that is building its reputation on the quality of its garments and super competitive pricing, offers jeans in two unique fits: slim fit for those who are anchored to a clean, no-frills aesthetic, and baggy fit that combine comfort and contemporaneity, perfect for completing any outfit with style.
Offerta Speciale: Sconto del 20% su Tutti gli Articoli in Denim
Per celebrare il denim e la sua versatilità, offriamo uno sconto esclusivo del 20% su tutti gli articoli in denim. Inserisci il coupon "DENIM20" al momento del checkout per approfittare di questa promozione. Non perdere l'opportunità di aggiornare il tuo guardaroba con questi capi essenziali. Visita il nostro sito strikestore.eu, l’offerta sarà valida fino a Lunedì 21 Aprile 2025, affrettati!
