Back to Earth: colours and materials of SS22

Neutral colours and natural materials mark the beginning of a new trend that brings back the bohemian and bucolic spirit of the early 70s. But with a renewed focus on the quality of fabrics




It feels like stepping back into the boho buzz of the magical Seventies, but no.

The SS22 collections for men,  and also for women, mark a return to the earth with warm, earthy colours - indeed - and natural materials. In full Coachella style.

It is no mystery that the “sustainable” trend is one of the hottest of the modern era. A trend that is also felt by many designers, especially emerging ones, as a real necessity, that of taking a step towards, and taking sides in favour of the environment, also giving an important signal through their art and craft.

From a practical point of view, the sustainable trend translates into the choice of recycled or natural materials and production cycles with a low environmental and social impact, to offer to the consumers collections composed of a few iconic garments, well made, resistant and designed to last.

From an aesthetic point of view, the choice of the colour palette could only fall on warm colours: "dirty" whites, beige, browns, with a few touches of yellow and green that recall the changing seasons.

A visual harmony with Mother Earth that hides a deeper and more committed message. Let's discover together which brands propose SS22 collections in natural colours and materials.



Earth colours: milk, ochre, camel, sand



A thousand shades of beige, white and brown.

The colours of the earth are perhaps those that offer one of the most varied palettes. To the delight of designers, who enjoy proposing tone sur tone looks or outfit characterised by low intensity contrasts and short chromatic jumps, all in the same colour scale.

Uniform Bridge, for example, brings the scale of beige to the classic double-breasted jacket, while Nine in the Morning chooses to ride the natural colours trend with two beautiful suits in twill, olive green and camel. For an impressive urban jungle look.

Grifoni prefers the classic brown and beige, juxtaposing super basic items with a more “casual” proposals such as this brown knitted mock turtleneck or the buttonless linen shirt.



Raw and natural materials: linen, cotton, wool


Speaking of materials, traditional linen is joined for the summer by cotton poplin and wool: both fabrics with a good thermal performance, the former thinner and more mouldable than linen and traditional cotton, the latter coarser and able to give structure to even the simplest and most linear cut garments.

At last the raw and natural silk  chosen by CMMN SWDN for this cream shirt, also available with long sleeves.

Laneus chooses cotton instead: cotton knitted t-shirts, both short and long trousers in poplin, sand, beige, brown and olive green. Tailored summer wool for Bonsai, adding a freash touch to its proposal with this linen pants.

Lownn maintains a style closer to the uniform trend than to boho, nylon garments alternating with tailored beige wool suits, in full safari style, vaguely reminiscent of desert hiking attire.

To complete the look, we could not miss accessories, in natural materials too, such as those proposed by CMMN SWDN, which has introduced the straw hat and the wooden clutch bag, the perfect match for fabrics and craftsmanship such as lace, fringes, Sangallo lace and crochet, for a collection to be discovered closely.


Choose your earthy colours and materials looks on come and discover the coolest garments of SS22!