Diesel is an Italian fashion brand known for its bold and rebellious style, with an emphasis on denim garments. In recent years, the brand has been relaunched with Glenn Martens as the new creative director, directly from Y/Project, bringing freshness and innovation to the collection while maintaining Diesel's distinctive identity. This partnership has helped to strengthen Diesel's position as a fashion icon and capture the attention of new generations of consumers. Celebrities such as Rihanna, Kanye West and David Beckham have worn the brand's creations, consolidating its status as a fashion icon also appreciated by influential personalities.