The London-based brand was founded on Portobello Road in 2002 by the creative mind of Shelley Tichborne, with the aim of producing original handmade footwear using natural fibres of the highest quality. Ethics and eco-friendliness are the cornerstones of the brand, which stands out for its unique bold look and distinctive anti-conformist spirit. Strike has been an authorised Mou retailer since 2019.