The three 2023 trends you don't expect


An end to macro trends, goodbye to the dominance of sneakers and the big comeback of maxi logos. Let's discover together the 3 trends of 2023 that you won't expect



2023 could be an unusual year for fashion.

Those who love the world of fashion know how trends work: there is phase one, in which a new trend is born, gradually grows and establishes itself, usually from a specific subculture. Then there is phase two, when a trend becomes mainstream. Everyone loves it, everyone wants it. In the end, there is phase three, the waning phase, in which a trend slowly disappears and falls into oblivion - only to be dusted off, twenty years later, as vintage.

However, something is perhaps changing in the usual course of this parabola.

The macro trends are slowly disappearing, giving way to a series of micro trends, i.e. precise stylistic and aesthetic registers belonging to specific niches not only in the market, but also in cultural and social terms.


The end of trends



The first big trend of 2023 could be the end of all trends.

What is 'in fashion' will no longer be decided by the masses, but everyone will be free to choose the micro-trends that best describe and tell their own style and personality.

Trends from different eras will come to coexist, peacefully, without one prevailing over the other. This means more supply on the part of brands, more selection on the part of consumers, and the possibility for emerging brands to consolidate their presence in a given market niche.

Ultimately, the end of trends marks the beginning of a new era in the fashion world, characterised by total freedom of expression on the part of the consumer, who will not feel obliged to adhere to the diktats of the dominant fashion.



In the wake of the end of the trend era, a new minimalist luxury may be emerging, characterised by a timeless approach.

Logomania could fit into this new trend that is not a trend.

The exception to the rule that could be one of the few streetwear trends to endure in 2023.

This is because logos are not really a trend, but a narrative artifice and a commercial strategy at the same time. A simple, direct and immediate way for each brand to communicate itself and its aesthetic. Logos, in short, will never go out of fashion.

How they are then emphasised and positioned, whether in a discreet or catalytic manner, will depend on the personality of the brand itself. But we will certainly see more of them in 2023, on catwalks and streets all over the world.


Goodbye trainers?



In line with the idea of a gradual decay of trends, in 2023 we could also witness the demise of one of the trends that has held sway over the last decade, literally dominating the scene: sneaker-mania.

In response to the emergence of new needs, new footwear is appearing alongside sneakers, from traditional moccasins to chelsea boots, from slip-ons to four-season sabots, capable of intercepting the new tastes of a section of consumer more devoted to experimentation.

After having seen them in all sorts of guises, after countless limited edition releases and just as many immediate sell-outs, after the most audacious and eagerly awaited collabs between successful brands, today we are witnessing a return to classic, reliable, timeless models of sneakers.

Probably what we will witness in the coming years will be a downsizing of demand, even if the trainers will remain a long-selling central product in brand collections, not only streetwear.

This is a sign that the sneaker market may indeed be saturated and unable to continue to meet consumers' footwear expectations across the board.


Strike's chosen brands for 2023


Whether this will really be the case we will find out in 2023.

What is certain is that 2023 will be a year of losing a number of staples.

Strike remains yours.

For this year we have introduced many new brands, all very different from each other, to meet the increasingly diverse needs of a public that does not bend to the diktats of fashion, but makes it.

From 2023 you will find available online and in the shop:

  • Khrisjoy, an outerwear brand Made in Italy and focused on sustainability
  • Our Legacy, a Swedish brand focusing on product quality rather than seasonality
  • Sunflower, a brand born in Copenhagen with the aim of dressing the contemporary man
  • Piacenza, an Italian brand specialising in cashmere knitwear and high-quality yarns
  • Le 17 September, a brand born in Korea from an idea of former blogger Eunhye Shin, to dress everyday life with simplicity
  • Erl,  US brand with a whimsical and provocative character, already known for some important collabs


We will talk about each of these brands in more detail later this year.

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